Peer Review Article

Heard, Reina
Peer Review Assignment(Revised)
October 23, 2008

Article Review on Blogs and Business Conversations By: Srividya Raghavan

When you think of blogging what comes to mind? Does social media come to mind?When I first thought of blogging I thought it was a way for people to vent publicly or privately about products,personal life, and or just to rant. Quickly, I learned that it's not about just about ranting. It's about listening. And through listening you find out what your customers want,needs,satisfactions, or dissatisfactions are. According to this article, Srividya Raghavan (2006) said,"The Internet has moved human interaction to a virtual dimension."

I learned that blogging has been a big part of many businesses and those companies all over the world listen to rational and logical customers on their blog sites. Many people ask why businesses choose to blog. Well, I find it quite simple to answer. It’s because companies pay big bucks to hear what their customers have to say and what their wants and needs are. According to Raghavan (2006),"The World Wide Web has helped create online communities that link to one another and form a complicated web of interactions."

"Corporations that operate in these environs have begun to listen to the ‘voice’ of their communities and participate in their ‘conversations’. Blogs are quickly emerging as a useful media of participating in consumer conversations(Raghavan,2006)."I was actually surprised by how many blogs are being counted as being more credible and how useful most of the blogs about companies are being major influencers in consumer’s lives.

This article stresses how technology's role is affecting social media and how company's and people's role in communicating with the consumers are vastly changing. Recently, I have learned much about what social media is and how it can be applied to everyday life.With social media forums such as Twitter.com, facebook.com, and myspace.com a person can learn alot about how companies and or consumers feel about a product or service.


I would personally like to know more about if the companies find it worth reading or is it only to make the consumers feel like they have a so in the products? This could be relevant to my fortune 500 company Bank of America in the fact that Bank of America has lots of customer’s with ideas and if there is some type of blog site that listened to the consumers ideas or thoughts then the too could benefit from using blogs as a source of staying connected to their service/product provider.

I believe that by allowing various focus groups and or consumers to experience the social media networks about their company allows for the company to know what kind of relationship/s they have with various consumers or potential consumers based on others reviews to products or services.

REFERENCES

Raghavan, S. (2006). Blogs and Business Conversations.


Article Title: Blogs and Business Conversations
Srividya Raghavan
Srividya Raghavan is Doctoral Fellow, ICFAI Institute for Management Teachers, Hyderabad. E-mail: srividya_rags@yahoo.com .

Tuesdays Debate BLOG extra credit

Analysis of Presidential Debate:25pts

So I honestly was bored because the debates just wasn't as interesting to watch, but what I did notice and recognized was in my opinion McCain displaying very arrogant behavior by smirking and pacing and not focusing on the issues that are important to middle class America. How can you want to be a leader and not have respect for ones opponent while speaking. Obama listened to McCain with no disrespectful verbal and non-verbal behaviors, why couldn't he do the same? Maybe that why he was voted the the winner of debate number 2!Whatever you do, just get out and VOTE!

Blogging is an form of EXPRESSING the SOUL

As many can see on here, I haven't had any recent posts about the Presidential campaigns or debates,but that's ALL going to change! We need to get up and make sure that our friends,family,co-workers, and etc. are ready for a new leader! This is a serious matter because what ever happens next is going to go down in American history. How can we make sure that we choose the right candidate? "Research!" is the key in my eyes because with out it, one can form a proper evaluation of the potential candidates. Obama or McCain? If you are interested in watching the debates live you can watch via Myspace.com and or on different local online television forums. Or you can follow with the following link: http://www.cnn.com/ELECTION/2008/debates/

Twitter Experience

OK I was a little skeptical at first about getting on another social media network because I've been trying to remove myself from the networks as I move on in life and I felt that it was useless and it's not as important as it use to be I thought. So I joined Twitter thinking that It was going to be not as informational and a waste of time. I couldn't be more WRONG! The first day of twitter.com was a little confusing but after a few hours I got the hang of it and I was following people and other people started to follow me. I find twitter to be extremely valuable for any person studying to be in the Public Relation profession or anyone already in it. On twitter, you can view others followers and click to follow them if one wishes to do so. This is a plus because it allows for faster networking capabilities. Twitter also allows you to follow someone for a period of time and after you decide that the person or company u are following isn't of interest anymore you can temporarily or permanently stop following them. Another feature I like about twitter is the direct messages that one can send. It allows some things to remain private. Twitter is very informative forums that can be used to expand your social media etiquette as well as expand your knowledge in the P.R world. I know I will continue to use twitter and actively engaged in the many different discussion forum provided by the many informative twitter followers.

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