Showing posts with label press release. Show all posts
Showing posts with label press release. Show all posts

Monday, December 1, 2008

My Social Media Policy:Blog #4

Social media is still a fairly new concept that is being used more and more today by people all over the world. Some people might argue it's because technology is forever changing and others might say because people see it as something new, fun, and fresh.

Whatever ones reasonings maybe, I believe that having ones own social media policy can encourage others to take social media into consideration when deciding to explore the different kinds of social media out there.

MY SOCIAL MEDIA POLICY

1. Connecting: Introduce yourself and tell me why you want to connect
My name is Reina. I am a graduating Public relations major and being connected to others through different social media forums is a great way to network and gain credibility. It's important that I am connect to social media so I can be aware of the many different aspects of communcation through a different form.
As far as introductions go in social media I believe that it is an effective way for one to express who they are, their interests, expectations, and or any other necessary information that maybe useful to others, so that they can get to communicate and connect to individuals on different levels.

2. Follow, add, friend: Being attentive to details of others Profiles:USE CAUTION

If you have absolutly no clue who is requesting you as a friend on the different social media forums, use extra caution in order to keep yourself protected from internet criminals. Knowing who you are dealing with through different social media forums is a safety issue and should not be taken lightly, especially due to the rise in criminal activity through the Net. Also, it is important that whomever you decide to friend has something educational or inspirational to help you grow intellectually in mind, body, and spirit.

3. Privacy, boundaries and safety: Keep work at work and personal issues at home

Friends and Family I must say can go in the same category because friends can be considered your family too. But it's important to keep a BOLD boundary between private home life and work life. Neither of the two should be shared unless it's in an appropriate manner,time, or place. What one does outside of work can affect how one's work views individuals that represent a company/s.

4. Signal to noise: If it's ignorance, unintelligent or offensive:DELETE!Why waste time?

I always make clear that if i see a repeated display of pure ignorance I will delete you with NO problems. Being able to have a discussion or debate about any topic with others should not be a game of who can scream the loudest to get heard better inorder to make a better point. When usres of social media forums constantly rant about issues or problems going on and are doing nothing to change it; why even waste your time on nonsense? All that energy can be used for something positive and life changing in a good manner.

5. Personal data and sharing: How close are we?


It's important to connect with people on many different levels, but only if it's appropriate. I'm not saying be paranoid about who you tell information to, but it's wise to let certain individuals be knowledgeable about you only on the things of interest based on the relationship between one another.For example, if it's a professional working level, stick to being professional and disclosing only information in the interest of the professional services or products.

6. My networking needs and uses: Staying connected to different and/or similar worlds

I joined facebook so that I could keep up with all my college friends, aquaintances, and work related or school related activitied, but since facebook has changed so much due to the consumer demand for different applications, facebook is has turned into a bit of a crazy, useful social media forum between more than just college students. I continue to use facebook to stay in touch with my college buddies. I use twitter as more of a professional way to keep up with things going on with business oriented or Public relation oriented people. My Myspace is more of a personal forum for myself to stay in touch with friends that have gone their separate ways and I feel like it's important to keep up with people you come in contact with and who have helped shape who you are today.

7. Must be CREDIBLE: Where's the proof

It's always good to have people who can pull some strings for you or yuor friends if in need, but can they really walk thet walk and not just talk the talk? Having credible sources and credentials is essential to being seen as credible.

8. Communication LEVEL: Are you easy to talk to? Understand? Clear

Can you communicate with others outside your levels of comfort and still be understood and not seen as an uneasy commumicator? This is important because you never know who might be testing your ability to effectively communicate messages.

DUCKIE

Corporate PR: Duckie

BUBBA

B- Business Oriented
U- Unique
B- Blogging
B- Back up your sources
A- Always be credible

Thursday, November 20, 2008

BANK of AMERICA: Groundswell Blog entry #3

Is Bank of America adopting the Groundswell? Bank of America has been adopting the Groundswell, but they don't even know it! Lately, there has been much chaos due to the economic recession for the banking industry and many others, but Bank of America unlike some banks is still standing. Bank of America now has BOA alerts for customers with mobile internet access, so that they can take their finances wherever they go. BOA has also been seen on the new G3 mobil devices and is one of the only Banks recently to be availble to many of the customers on high end mobile devices. According to Kristen Nicoles article found on this site: http://mashable.com/2007/10/10/bank-of-america-socnet/, "BOA has launched a new kind of a social network," said Nicole. It can be found on the BOA main sign-in page of BOA. As technology advances and more people start to use and take advantage of the power of social media, one can find the usefulness of adopting the Groundswell. Even though BOA is using the Groundswell and they may not know it. It's important for any kind of business to learn and adopt the Groundswell, so that they can reach a larger audience and take advantage of other online forums. According to Nicoles article, another blogger suggested the following and recommended/commented the following: Mercedes-Benz, another old-economy company, is getting customers through online communities: http://www.designvsart.com/blog/?p=34. If BOA continues to really listen to their customers and continue using online media forums they could find really useful information from customers. One customer from this site:http://weblogs.redeyechicago.com/iphoneblog/2008/03/quick-thought-o.html, commented that BOA gave them a reality check and suggested that BOA get better credit card offers that are realistic and reasonable. Is your Bank really listening? Are they Talking to there customers? These are just a fe questions to consider when you think about how your Bank uses social media to reach you in your community. What they really are doing is adopting the Groundswell and they may not be aware of it! Are you aware of the Groundswell? If not visit: http://www.forrester.com/Groundswell/book.html

Cited:http://www.bankofamerica.com/index.cfm?page=corp
- http://jobs.myspace.com/a/ms-jobs/list/q-Bank+of+America
- http://mashable.com/2007/10/10/bank-of-america-socnet/

Thursday, November 6, 2008

Review of a P.R. PODCAST

Heard, Reina
November 6,08
Corporate P.R. Podcast Review(Weeky Canandian Podcast on Public Relation) Inside PR:Terry Fallis and David Jones(Host) Discussion with: David Jones,Julie Rusciolelli, and Martin Waxman
Email address...insideprcomments@gmail.com(for additional comment on podcast)



Practice What You Preach?

As a college student, majoring in Public Relations,we are already under the impression that after we graduate we are going to enter a job and do the "grunt" work for a long period of time. No more press releases,media contact lists, campaigns, Right? Well, according to Inside PR, (podcast #135),"We will be doing the grunt work even in our senior experience."

This shocked me because I never thought even when I do get to the point in my life being in a senior level in public relations I would have to still be doing the writing portion. But it makes sense that "as you grow more knowledgable in the field, your responsibility adds up, never lessens(podcast #135)."

A Couple Tips for Senior Applicants:
- it's ok to delegate authority, but not responsibility(you are in charge) - Get into the skin of client:Never let your jr. staff know more about your client than you do.
- prepare your team(they'll follow)
-Manage in stages(evaluate members to develop them)
- Have control and take responsibility
-Listening(Never say, "Thats how we have always done this."

Do you practice what you preach? When do you stop doing the grunt work? Media lists,media calls,generation results from reports.When do you stop? Never you always will be talking,developing,rehearsing materials....the more you do the more you get good at it..."The more senior you get in the business, the more you do it." Is it all fun and games? No,you must maintain that level of professionalism and work ethics.

According to Inside PR #135,It's important that you care for your clients. How do you get pple to care? Make them part of the team! You have to feel part of a team. When one is down, pick up the slack.Help each other and teach one another.

In addition to David(InsidePR #135), from a review with Joe Thornly's 3 D's for senior persons:
1.)Delagate(Get people assigned to things)3 is always better than 1
2.)Demand( Get the best work, NO MATTER WHAT and make sure you do what you have to do to get excellent work.
3.)Deliver( Take responsibility,Accountability) By doing these things one can be better him or herself as a Public Relations practicioner.

I as a Public Relations major, would have to agree with this podcast's information. It's very useful to any Public Relations student majoring in the PR field."A team can form,but it takes more than just bending together to make up a team," (InsidePR #135). What do you do when your Senior is lazy? According to InsidePR podcast(#135), by following these few simple tips and the three D's can help ensure that you become a well develped senior even if your boss isn't.


Reference:
Jones, David.(2008):Practice What You Preach.