Should I consider BOA?

Based on my research with Bank of America, I would definietly consider working for Bank of America. Bank of America is a diverse, supporter of education, community involved, and has excellent customer service. I'm not basing this decision on just research. I am a current happy customer of Bank Of America and BOA not only talks the talk, they walk the walk. They make sure that their customers are taken care of when it comes to handling personal banking. Whether it's online, over the phone, or face to face.

Bank of America offers many jobs in communications and with BOA's outstanding rewards and recognitions, i can't resist wanting to work for such an amazing company. BOA also offers many great rewards to it's customers and it's employees. As I dugged further in the reasearch of BOA, I found that BOA offers staffing events and global careers. How many people do you think can say this about their banking company or any company? Not many, but you do have your handful of people that can, but one bank one can agree with is BOA. Does your employer have great benefits, health coverage, training programs to enhance your career? Those are just some questions one might want to consider, if interested in a career with BOA or any bank at that.

Challenges for Bank Of America

Lately, everyone has been worried about whether or not their money is safe or even if they should bank with any financial company. Currently Bank of America faces the following challenges: The following remarks are taken from Liam McGee,posted on BOA's newroom website, regarding challenges one of the many different locations around the U.S.

"Currently there is a demographic shift that may challenge Bank of America and other banks too:
• Anglos now make up less than half the state's population, with
• Latino's nearly one-third, or about 11 million
• California's Latino population alone would make us the eighth largest state...bigger, as an example, than Michigan or New Jersey
• Asian & Pacific Islanders comprise about 13 percent, or 4.3 million, and
• African-Americans make up about 7.5 percent, or 2.5 million
• Together, these three groups represent $1.2 trillion in purchasing power per year
• Non-anglo groups will account for 80 percent of population growth over next 10 years."

As this particular BOA faces challenges, many other banks are as well. Currently, the cause right now is because of the economic recession we as America are faceing. But lets not rule out other countries that are facing similar problems.

According to BOA, "It is also important that we understand the extent to which these demographics impact the lifeblood of our state's economy - small business(Bank of America, 2008)."http://newsroom.bankofamerica.com/index.php?s=speeches&item=73
According to BOA, "Bank of America believes that by becoming a part of the solution, we help to build a society where everyone can participate and make contributions. We help to build an economy that can continue to grow and flourish. We help to build a population base that can provide the new ideas and talent we're going to need in the banking industry(www.bankofamerica.com)."

Currently Bank of America financial situation is somewhat stable, but the thing to keep in mind is that Bank of America is one of the few banks left standing due to wise decisions made from within.

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BOA is USING which MODEL of PR:Grunig & Hunt's Models of PR

According to Grunig and Hunt, there are 4 models of Public Relations. Which model does Bank of America currently use? It's important to understand the various methods a company uses. BOA uses the Two-Way Asymmetrical model coined by Grunig and Hunt.

"1. Press Agentry - publicity, celebrity PR etc. Accuracy and credibility not important.

2. Public Information - one way communication. Not a lot known about audience, but accuracy essential.

3. Two Way Asymmetric - receives feedback but aims to change attitudes not organizational practices.

4. Two Way Symmetric - gets feedback with view to changing practices; dialogue not monologue(http://www.prblogger.com/2005/10/grunig-hunts-4-models-of-pr/."

Based on research on how Bank of America operates, I came to the conclusion that Bank of America uses the Two-Way Asymmetric model. Again according to prblogger.com, "The two-way asymmetric model; receives feedback but aims to change attitudes not organizational practices.http://www.prblogger.com/2005/10/grunig-hunts-4-models-of-pr/.

Bank of Amercia has been commended in more than one way, especially on how they are involved with social media. BOA is accessible through myspace and through BOA's online community room which was recently added for customers to communicate with other BOA employees or customers. Bank of America is also mobile. If you have internet access on your cell phone you are connected to your finances anytime and anywhere.

By incorporating the Two-way Asymmetric model by Grunig and Hunt, it is safe to say that BOA intentions are to listen and learn from what their consumers are really saying.


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My Social Media Policy:Blog #4

Social media is still a fairly new concept that is being used more and more today by people all over the world. Some people might argue it's because technology is forever changing and others might say because people see it as something new, fun, and fresh.

Whatever ones reasonings maybe, I believe that having ones own social media policy can encourage others to take social media into consideration when deciding to explore the different kinds of social media out there.

MY SOCIAL MEDIA POLICY

1. Connecting: Introduce yourself and tell me why you want to connect
My name is Reina. I am a graduating Public relations major and being connected to others through different social media forums is a great way to network and gain credibility. It's important that I am connect to social media so I can be aware of the many different aspects of communcation through a different form.
As far as introductions go in social media I believe that it is an effective way for one to express who they are, their interests, expectations, and or any other necessary information that maybe useful to others, so that they can get to communicate and connect to individuals on different levels.

2. Follow, add, friend: Being attentive to details of others Profiles:USE CAUTION

If you have absolutly no clue who is requesting you as a friend on the different social media forums, use extra caution in order to keep yourself protected from internet criminals. Knowing who you are dealing with through different social media forums is a safety issue and should not be taken lightly, especially due to the rise in criminal activity through the Net. Also, it is important that whomever you decide to friend has something educational or inspirational to help you grow intellectually in mind, body, and spirit.

3. Privacy, boundaries and safety: Keep work at work and personal issues at home

Friends and Family I must say can go in the same category because friends can be considered your family too. But it's important to keep a BOLD boundary between private home life and work life. Neither of the two should be shared unless it's in an appropriate manner,time, or place. What one does outside of work can affect how one's work views individuals that represent a company/s.

4. Signal to noise: If it's ignorance, unintelligent or offensive:DELETE!Why waste time?

I always make clear that if i see a repeated display of pure ignorance I will delete you with NO problems. Being able to have a discussion or debate about any topic with others should not be a game of who can scream the loudest to get heard better inorder to make a better point. When usres of social media forums constantly rant about issues or problems going on and are doing nothing to change it; why even waste your time on nonsense? All that energy can be used for something positive and life changing in a good manner.

5. Personal data and sharing: How close are we?


It's important to connect with people on many different levels, but only if it's appropriate. I'm not saying be paranoid about who you tell information to, but it's wise to let certain individuals be knowledgeable about you only on the things of interest based on the relationship between one another.For example, if it's a professional working level, stick to being professional and disclosing only information in the interest of the professional services or products.

6. My networking needs and uses: Staying connected to different and/or similar worlds

I joined facebook so that I could keep up with all my college friends, aquaintances, and work related or school related activitied, but since facebook has changed so much due to the consumer demand for different applications, facebook is has turned into a bit of a crazy, useful social media forum between more than just college students. I continue to use facebook to stay in touch with my college buddies. I use twitter as more of a professional way to keep up with things going on with business oriented or Public relation oriented people. My Myspace is more of a personal forum for myself to stay in touch with friends that have gone their separate ways and I feel like it's important to keep up with people you come in contact with and who have helped shape who you are today.

7. Must be CREDIBLE: Where's the proof

It's always good to have people who can pull some strings for you or yuor friends if in need, but can they really walk thet walk and not just talk the talk? Having credible sources and credentials is essential to being seen as credible.

8. Communication LEVEL: Are you easy to talk to? Understand? Clear

Can you communicate with others outside your levels of comfort and still be understood and not seen as an uneasy commumicator? This is important because you never know who might be testing your ability to effectively communicate messages.