Tuesday, December 2, 2008
Bank of America's Target Market
Who does Bank of America target? Bank of America targets a wide range of different publics. For example, home owners, college students, business owners, and more. That was just to name a few of it's publics.
Bank of America target's college student's by offering many good benefits, such as, "free student checking for college student's as well as a student saving's account." Bank of America also has student credit cards to help college students. BOA refers any college student's or potential college student to visit the BOA student center.
Many of BOA's publics are college student's, small to major business owners, as well as it's own employees. It's important that college students know who their bank is targeting and how can BOA make your life a little less stressful.
As far as other publics, BOA says,"Our dedicated client teams serve the needs of growing companies with annual revenue over $2.5 million, middle-market and large corporations, institutional investors, financial institutions and government entities worldwide(http://www.bankofamerica.com/index.cfm?page=corp)."